August 10, 2026
We’re bringing AI and agentic experiences to Google Ads and Google Analytics to simplify your workflows and accelerate your path to business growth.
Josh Moser
Senior Director of Product Management
Great marketing has always required deep measurement expertise to uncover the “why,” along with the flexibility to execute strategies and put the “how” into action. That’s why we introduced Ask Advisor
—a product-integrated AI agent spanning Google Marketing Platform products—to put these answers and actions directly in marketers’ hands.
Today, we’re announcing new agentic capabilities in Google Ads and Google Analytics designed to amplify your expertise, help you uncover insights faster, make more informed business decisions, and maintain control as you plan your path to growth.
Discover opportunities faster with new homepage insights
For analytics teams, staying on top of performance changes is critical. Google Analytics now makes this easier than ever: new AI Overviews appear at the top of the homepage, instantly summarizing important changes since your last login. From seasonal sales peaks to shifts in traffic, you can quickly understand what matters most right now—and, more importantly, what actions to take next.
When a data card catches your attention, simply click it to bring the relevant context directly into Ask Advisor for further analysis. You can now also choose to receive notifications on your own schedule, via mobile or email, and set a frequency that works for you so you stay up to date with these intelligent summaries.
We’ve also redesigned the Google Ads homepage with timely, AI-powered insight cards personalized to your business
. You can now get the context you need to adjust your strategy with confidence and make sure you’re ready to act as soon as new demand emerges. Want to understand how competitors are affecting your impression share or which trends could improve your campaigns? Use the prompt box above the insight cards to generate customized insights based on the questions that matter most to you right now.
Become a data expert with brand-new visual reports
When it’s time to evaluate performance, reporting should be intuitive and easy to use. With the new Dashboards in Google Ads
—coming soon to Google Analytics—you can turn raw data into clear visualizations with a simple text prompt. Each report automatically generates a real-time summary explaining the “why” behind the data, helping you understand performance at a glance or inform ideas for new campaigns.
Measure your success
It’s always important to determine whether you still have room to grow. You can now use Ask Advisor in Google Analytics to analyze campaign performance in greater depth. We’re introducing a new benchmarking feature that compares your campaign performance with anonymous averages from similar businesses, helping you refine your strategy with greater confidence.
“Ask Advisor has become my go-to tool for checking the direction of paid media performance… Speed matters so much because it gives me time to dig deeper and make timely adjustments, helping improve performance faster.”
—Kevin Marshall, Director of Paid Media at Gardyn
These new Gemini-powered solutions will help marketers move from insight to action faster. Get started today with Google Ads and Google Analytics.