Thursdays are usually the busiest days for AI releases. Although OpenAI edged out Anthropic today by launching the new ChatGPT Voice (for consumers) and OpenAI Presence (for enterprises), and garnered more exposure than Claude Voice—a complete coincidence in timing, we're sure—neither seems as monumental as BFL's release of FLUX 3 Video today:
The last time we covered BFL was in our highly acclaimed Anjney Midha podcast:
Most people in GenMedia circles will remember BFL's homepage when they first launched Flux 1 in 2024, which already hinted at a video model, with their logo nestled in a forest. Now, two years later, it has finally become a reality:
